H&M is growing its global presence. The Swedish fashion brand, which
is already available in 74 store markets and 51 online markets around
the world, will launch in Central America later this year.

Through a new franchise agreement with Hola Moda S.A., a new H&M store
will open in Panama at the end of 2020. Hola Moda S.A. is a privately
owned company that operates international fashion brands across the
Central America region. A press statement from the H&M Group said that
Hola Moda has “extensive retail experience and market knowhow.”

“We are honoured and thrilled by the opportunity to bring H&M to
Central America, providing the communities we serve with unmatched
fashion and quality at the best price,” commented Hola Moda president
Mehdi Beneddine. “This alliance is especially important for us, as it
gives our team the opportunity to work together with H&M in promoting
sustainability in our industry and region.”


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