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Healthy snack company's move to online sales saved the business as pandemic decimated turnover



A Scottish business selling plant-based snacks has reported significant sales growth after shifting online in a move the owner says has saved the business.

Nudie Snacks successfully sold healthy food boxes to offices across the UK before the pandemic began but when the lockdown began in March its sales fell by 95 per cent.

Owner Tracey Hogarth, said: “The pandemic made us sit up and reassess how we were going to adapt our model and survive. We quickly realised we needed a solution,”

Over the past six months Nudies shifted focus to selling products on Amazon and has seen its revenue grow again as customers across the UK buy products including cauliflower crisps, roasted split peas and chocolate orange protein balls.

Hogarth said: “This has been a challenging year for many small Scottish businesses, but selling on Amazon has enabled hundreds of thousands of smaller companies such as ours to sustain and even grow their businesses throughout the pandemic.”

Small and medium-sized businesses selling on Amazon had their biggest two days of sales ever last week during Amazon’s Prime Day 2020.

The outgoing Amazon UK country manager Doug Gurr said: “It’s great to see so many small and medium businesses in the UK embracing online sales for the first time.

“We are committed to helping our customers save and supporting selling partners with further promotional programmes throughout the season ahead.”

Based in Stewarton, East Ayrshire, Nudie Snacks employs six people.

Hogarth has her sights set on securing a listing with a nationwide retailer and says it would provide the business with “a major bricks and mortar presence” to complement its online success.

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She added: “I’d love to grow the Nudie brand to a point where it’s recognised by customers around the world.

“I have ambitions to break into European markets which would be a natural evolution for the brand.”



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