Harrods names former Burberry exec as its first digital & strategy director

Harrods is building up its digital department. The British luxury
department store has appointed Caitlin Innes as its first digital and
strategy director. Innes joins Harrods from Burberry, where she was
director of digital commerce for two years and was previously senior
commercial manager of digital commerce.

The majority of Innes’ responsibility will be to expand the Harrods
digital strategy. She will oversee operations across online sales,
digital marketing and customer insight and loyalty teams.

“Harrods is re-imagining the bricks and mortar store, investing in
its digital offering and developing its people,” Innes told Essential
Retail. “The opportunity to work with the team in bringing all these
facets together, in order to deliver is truly unique.”

Harrods has been working on building up its e-commerce offerings.
In February, the retailer began a partnership with Farfetch’s Black & White Solutions for
assistance on e-commerce management, operations support, international
logistics support and technical support. Harrods will launch a
revamped website in 2020.

“Digital plays a key role in our ongoing commitment to investing in
customer experience, both in terms of pure commerce and discovery,”
the company’s managing director, Michael Ward, explained to
Drapers.