SHOPPERS are so bewitched by bargains that half of items bought in sales are a “waste of money”, a survey has found.
Last-minute purchases including discounted clothes and tech are gathering dust because consumers are drawn in by cut-price deals.
In 2019, am adult spent in excess of £6,000 on discounted items but just 52 per cent of purchases were considered to be “good buys”.
And 54 per cent of shoppers feel overwhelmed by the avalanche of offers throughout the year.
As such, the study of 2,000 shoppers by giffgaff, found more than a quarter actively avoid sales.
A third said they stay away from the January sales and 46 per cent tend to shun Black Friday.
But grabbing a bargain is still a source of joy for those polled – nine in 10 said they “love” picking up a good deal.
Our tips for finding the best deals during sales
IT might be tempting to dive in and snap up LOADS of items during big sales events like Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
EARN CASHBACK Check websites like Quidco and TopCashback BEFORE you place your order. Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account, usually within 14 days.
CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.
For 45 per cent, finding that piece of treasure is a badge of honour – they will happily boast to friends, family and colleagues about their special purchase.
A fifth take bargain hunting so seriously they will even adopt strategies when shopping in the sales – including planning purchases in advance and getting to the store before it opens.
They’ll also seek out refurbished or second-hand items – and a quarter think shopping second-hand or for refurbished items is a more effective money saver than the sales.
A spokesperson for giffgaff said: “Shopping for refurbished items in particular is a great way of getting more bang for your buck.
“You get what is effectively a new item but at a cheaper price – so when consumers say shopping for refurbished items is a better method for saving money, they certainly have a point.”
Shoppers are right to be cautious as Which? experts found just one in 20 Black Friday deals are cheapest on the day.
The consumer group found that a shocking 95 per cent of so-called “bargains” are actually the same price or cheaper at other times of year.
And if you’re struggling, there are loads of ideas for saving money on The Sun’s Money Saving Tips page.