Fashion

Hairdressers are touting the 'cool girl curl card' as 2020's answer to beach waves


The Kardashians were single-handedly responsible for putting super sleek, glass hair on the beauty map but it seems hair trends are becoming decidedly more relaxed (hallelujah!).

Top hairstylists say this year is all about embracing our natural hair texture and to be honest, we’re completely relieved because our beloved hair straighteners are leaving our ends frazzled (and we’re just really rather lazy).

“Embracing your natural curly texture is a top trend for Spring 2020,” declares Brent Barlow of Klub Salon.

“Forget fighting your hair, it’s all about working, and enhancing, what you have for a naturally beautiful look.”

Brent is dubbing the relaxed look ‘the cool girl curl card’; think natural beachy waves a la Blake Lively with a touch of toughness.

“We are finally stepping away from over-groomed hair and embracing our natural texture, which is why ‘the cool girl curl card’ is the ideal look for Spring.”

Brent also maintains that the look is a suits-all style because it complements the more natural colour trends that are so on trend right now. “Natural texture, paired with contrast in lighter and darker tones helps show off the movement in the hair,” he adds.

Here, he shares a simple guide to achieving – and maintaining – the look.

How to get the look

  • When opting for a curly look it’s really important to communicate with your stylist, to decide on the desired look and whether it works with your natural texture. They can then tailor the finished style by using an array of cutting and finishing techniques.
  • When styling at home it’s important to start with wet hair using your hair dryer with a diffuser on a high heat/ low speed setting.
  • I start with the KeraStraight Moisture Enhance shampoo and conditioner. It sounds simple, but using good quality moisture-boosting products at home can make the world of difference when working with curls.
  • After cutting I use the a texture creme to help individually style the curls. Then I finish off with moisture mist to get rid of any remaining frizz and promote shine and movement.

Maintaining it

To help maintain the curl it’s important to keep the hair super healthy with good quality products and treatments. I would add a KeraStraight Intense Boost blowdry onto every salon appointment as it’s perfect for dealing with any frizz, damaged or problematic hair which will mess with natural texture.

Winter’s answer to beach hair, sorted.

Need some more hairstyle inspo? We’ve rounded up the most inspiring hairstyle ideas. We’ve rounded up the best messy buns and slinky ponytails to get you going. So, whether you have long locks, short hair, a bob or a pixie cut, get ready for some serious inspiration overload…



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