Bookie and betting business GVC – which owns Coral and Ladbrokes and numerous online gambling sites – have scaled back betting adverts in Scottish and English football grounds. The company explained the rationale in its interim results for the six months to 30 June as net gaming revenues were up to £1,810.6 million, and gross profit was £1,184 million.
“We were the first operator to commit to a ten-fold increase in contributions to Responsible Gambling causes, alongside calling for a total ban on sports-betting television advertising in the UK. We donated all our marketing assets held at 42 English and Scottish football clubs, including perimeter hoardings, to GambleAware’s ‘Bet Regret’ safer gambling campaign,’’ said Ken Alexander, the chief executive officer.
“We also committed to not sponsoring any English or Scottish football teams, and donated our existing shirt sponsorships of Sunderland AFC and Charlton Athletic to our charity partner, Children with Cancer. These are decisive actions, and we will continue to work on a collaborative basis with other leading operators to enhance player protection across the industry.”
Alexander said performance in the first half was ‘extremely pleasing’ with group proforma NGR 5% ahead. Online momentum remains very strong with proforma NGR 17% ahead, delivering continued market share gains across all major territories.
“Our online operating model is proving highly effective, building on the sustainable competitive advantages of our wholly owned technology platform, leading product, cutting-edge marketing, leading brands and local execution, which are all delivered with an unrivalled understanding of the markets in which we operate.
“In UK Retail, efficient execution of mitigation plans resulted in a Triennial Review impact that was better than initial expectations, with like-for-like NGR 10% behind last year, prompting a further upgrade to our Triennial Review EBITDA guidance.
In the United States, the joint venture with Roar Digital is on track for its full launch in New Jersey in September and, building on the combination of proprietary technology, powerful brands and marketing expertise.
GVC Holdings owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.
The group owns proprietary technology and has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US.