- Robyn Turk
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Guess has announced a new commitment to sustainability in fashion
production. The LA-based contemporary denim and apparel brand has
joined Make Fashion Circular, an initiative started by the Ellen
MacArthur Foundation to rethink sourcing and production in
fashion.
As part of its commitment, Guess will develop denim according to
the Jeans Redesign Guidelines, which establishes requirements for
durability, material health, recyclability and traceability. The brand
has also partnered with students at its the Fashion Institute of
Design & Merchandising Los Angeles to develop the concept for its
first collection created under the Jeans Redesign Guidelines.
“The Ellen MacArthur Foundation is leading the way in rethinking
fashion design, and GUESS is thrilled to be a part of this
transformation,” Guess CEO Carlos Alberini said in a statement. “The
Jeans Redesign Program challenges us to revisit how we make denim.
“At Guess, we are proud of the progress we have made to produce
more environmentally sustainable products, and our partnership with
the Ellen MacArthur Foundation is another step towards our quest to
make this world a better place.”
