After shooting Gucci’s pre-fall 2019 collection in the archaeological parks of Pompeii, Herculaneum and Selinunte, Alessandro Michele is continuing to share his interest in the ancient world by holding the brand’s cruise 2020 show in Rome’s Capitoline Museums.
His resort collection will be presented amidst the ancient Roman statues and artefacts in the Capitoline Hill site on May 28. The brand will also donate to the restoration project of the Tarpeian Rock at the top of the Capitoline Hill over the next few years, as the company said the site was “reminiscent of [Michele’s] childhood.” This is not the first time the house has given back to the landmark sites that have become former Gucci show sets. After its 2018 cruise show at the Palatina Gallery overlooking Florence’s Boboli Gardens, Gucci donated $2.1 million to support the restoration of the cultural space.
With Dior set to showcase its cruise 2020 collection in Marrakech on April 29, Prada to stage its cruise show in New York on May 2, Chanel to follow in Paris on May 3, and Louis Vuitton to present in New York on May 8 (two days after the Met Gala 2019), spring is set to be a busy time for the international fashion pack, as the intense industry show cycle shows no sign of letting up for the brands peddling it.
Gucci’s shows, which have previously been held at the Promenade Des Alyscamps in Arles, the cloisters of Westminster Abbey in London and the Palatine Gallery at Pitti Palace in Florence, are always an unique and educational marriage of art, history and fashion, however. Expect the Capitoline Museums’ collections of medieval and Renaissance art and the view of the Roman Forum to provide much Instagram fodder come May 28.