- Dale Arden Chong
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As digital media becomes increasingly prominent in the everyday
consumer’s life, the worlds of fashion and technology continue to collide.
Leaning into the art and fashion world, Snap Inc., the company behind
social media apps Snapchat, Bitmoji, and eyewear brand Spectacles, has
teamed up with Gucci for its latest partnership.
With support from the Italian luxury label, the tech company premiered
an experiential short film, Duck Duck by Harmony Korine, at Art
Basel in Miami Beach on Dec. 4. The film explores 3D storytelling, which
uses Spectacles 3, the latest Spectacles sunglasses to come from the
company.
As part of the partnership, Korine and Gucci collaborated with
Spectacles to create limited edition Spectacles x Gucci, which were made
exclusively for Art Basel Miami Beach 2019. Additionally, Gucci created an
augmented reality portal lens for the Snapchat app, which supports the
brand’s psychedelic Gift Giving campaign.
Image: Spectacles by Snap Inc. Facebook
