- Marjorie van Elven
Since Gucci announced it would enter the fine jewelry market last
November, many have been waiting with bated breath to see what Creative
Director Alessandro Michele would come up with. Now the debut collection
has finally been unveiled and Michele’s longtime friend, singer Florence
Welch from British band Florence + the Machine, has been chosen as the star
of the campaign.
Welch was photographed by Colin Dodgson wearing elaborate rings,
necklaces and bracelets made from yellow gold and embellished with diamonds
and precious gems. The fashion house owned by Kering has dropped the
pictures on social media without disclosing the collection’s release date.
However, the time the jewelry collection was first announced, Gucci’s CEO
François-Henri Pinault told French newspaper Le Figaro that it would
include 200 pieces and hit stores from June or July, 2019.
Welch is currently on tour to promote the album High as Hope.
All her stage outfits were designed by Gucci.
Pictures: Gucci Facebook