Fashion

Gucci boss challenges CEOs to go carbon neutral


Gucci boss challenges CEOs to go carbon neutral

After going carbon neutral in September, Gucci is
daring other companies to do the same. CEO Marco Bizzarri published an open
letter to CEOs yesterday, asking them to take urgent steps to reduce their
greenhouse gas emissions, instead of solely focusing on goals for over the
next decades.

“Given the scientific evidence from the recent IPBES and IPCC reports,
we don’t have the leisure to just work to avoid and reduce our impact on
climate and biodiversity over the long-term. Nor can we wait for technology
and climate smart solutions to catch up, and to scale up, to meet the
sustainability challenges we all face,” Bizzarri wrote. “Today we need to
be responsible and accountable for the full scope of our greenhouse gas
emissions and deliver nature-based climate solutions that mitigate these
and drive positive change.”

“This can be achieved through a logical and clear strategy to ensure
that a company accounts for all the greenhouse gas emissions within its own
operations and across the supply chain, prioritizes actions to first avoid,
reduce and restore, and then offsets all the remaining emissions as a final
measure,” he explained.

Bizarri finished the letter by inviting fellow CEOs to join Gucci’s
Carbon Neutral Challenge, whose guiding principles are available for
download at equilibrium.gucci.com.

Gucci’s challenge was launched on the same day European low-cost airline
EasyJet also announced it is going carbon neutral by offsetting all
greenhouse gas emissions for its 331 planes, becoming the world’s first
major airline to operate net zero carbon flights across its entire
network.

Gucci boss challenges CEOs to go carbon neutral

The RealReal is the first fashion company to react to Gucci’s Carbon
Neutral Challenge

Luxury resale platform The RealReal was the first fashion company to
respond to Bizzarri’s letter. Today, the company announced its intention to
go fully carbon neutral in 2021.

“Marco Bizzarri’s challenge to execute more radical and immediate change
inspired us to respond with greater urgency and turn up the dial on the
commitment we made with the UN’s Fashion Industry Charter for Climate Action,”
said Julie Wainwright, CEO of The RealReal. When joining the UN Charter
earlier this year, The RealReal committed to a 30 percent reduction in greenhouse
gas emissions by 2030.

“Between the conversations we had at this year’s Copenhagen Fashion
Summit to the important work of activists like Greta Thunberg, it’s clear
that we must do more and do it faster,” noted Wainwright. To achieve its
updated goals, The RealReal has hired sustainability consultancy Shift
Advantage to measure its emissions and establish a path to implementing
reductions.

Pictures: courtesy of Gucci



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