The National Hockey League (NHL) has announced that the league’s corporate partners Great Clips, Honda, Navy Federal Credit Union and Scotiabank will return as the partners for its esports tournament, the NHL Gaming World Championship in 2022.
The partners will continue to support the NHL Gaming World Championship with digital and in-person activations during the event’s fifth season. Along with Great Clips and Navy Federal Credit Union, Honda will serve as the event’s Official Automotive Partner and Scotiabank as the exclusive Canadian partner.
The tournament, set to be played both in Europe and North America, will feature a prize pool of $100,000 (~£ 76,677). The tournament will be produced by DreamHack Sports Games for the second year in a row after the esports production company agreed on a partnership with the NHL in 2021.
Chris Golier, NHL Vice President of Business Development and Innovation, commented: “The League is proud to welcome back Scotiabank, Honda, Great Clips, and Navy Federal Credit Union, four committed corporate partners who have been a big part of making the NHL Gaming World Championship a great success.
“Collectively, we have built this powerful platform to engage younger hockey fans around the world, and in its fifth season has become the most dramatic and competitive hockey championship off the ice. “
Interestingly, all four partners of the NHL Gaming World Championship are also the partners of the real-world NHL. Scotiabank and Honda were the first two partners of the tournament at its inception in 2018.
Great Clips is entering its fourth year of partnership and Navy Federal Credit Union is the youngest partner, the current season being the third year the union is supporting NHL’s esports efforts.
Esports Insider says: It’s good to see the NHL Gaming World Championship continue to secure notable partnerships from the NHL, while also bringing endemic brands such as HyperX in 2021.