Italian fashion house Giorgio Armani has confirmed that for its upcoming
fashion shows this month for Emporio Armani and Giorgio Armani it will do
so, without guests.
Both brands will showcase men’s and women’s collection and will feature
as part of Milan Fashion Week in September, however, the Italian fashion
house said in a statement: “Considering that the current situation
connected to the pandemic, we won’t, unfortunately, allow for the shows to
be staged in their usual manner, the designer has chosen two different ways
to showcase the collections, both of them without guests.”
The Giorgio Armani spring/summer 2021 show, ‘Timeless Thoughts’ will for
the first time be broadcast on TV, airing on September 26 on prime time on
Italy’s La7 channel, as well as on Armani.com, the brand’s social media,
and on Italy’s Camera della Moda’s platform.
The catwalk showcase will feature pieces that “reflect the timeless idea
of style” according to Giorgio Armani, “like timeless thoughts”.
“The designer made this decision so that the show, which will be
recorded behind closed doors, could be enjoyed by a vast public,” added the
fashion house.
Giorgio Armani catwalk to air on primetime TV for first-time ever
While the Emporio Armani coed spring/summer 2021 ‘Building Dialogues’
collection will be presented digitally as a special video airing on
September 24 at 11:30 am on a dedicated mini-site,
Emporioarmani-buildingdialogues.com, the brand’s social media and on
Italy’s Camera della Moda’s platform.
In the video, filmed at the company headquarters on Via Bergognone in
Milan, the Emporio Armani collection will be worn by models as well as
young actors, singers, dancers and figures from industries connected to the
brand’s community.
“With its buildings, the architectural setting is a dynamic space that,
together with the stars and the viewer, helps build dialogues that
symbolise open-mindedness towards others and the world,” added the brand.
Image: courtesy of Armani
