In a move that is considered nearly apocalyptic by the fashion industry,
Giorgio Armani has cancelled his fall/winter 2020 runway show amid a
coronavirus outbreak in Italy. Milan has seen two reported fatalities from
coronavirus, which sparked a lockdown in Northern Italy. Mr. Armani took
the cautionary approach, disinviting guests from his show and instead
debuting his latest collection behind closed doors with a livestream runway
on the brand’s Facebook and Instagram.

The brand announced the cancellation of the show yesterday morning saying
it was in the interest of their guests well being. The remainder of the
Milan Fashion Week shows, which finished yesterday, continued as scheduled.

While it might be a health crisis, coronavirus is having serious effects on
the fashion industry. The virus originated in China,
which has been the biggest target of expansion for luxury brands like
Giorgio Armani. As the virus becomes a global threat, fashion companies are
being very cautious about things like overseas expansion, employees
travelling for work, and what to do about international fashion weeks.



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