GIN costing up to £76 a bottle is being made in the same distilleries as almost identical stuff costing a fraction of the price.

The only difference is often the flavouring for the trendy expensive ones and the extra alcohol duty if they are slightly stronger — all of which amounts only to pennies.

 Trendy gin Berkeley Square London Dry costs £76.95
Trendy gin Berkeley Square London Dry costs £76.95
 However, it's made in the same Cheshire distillery as Sainsbury's brand Blackfriars, which costs just £16
However, it’s made in the same Cheshire distillery as Sainsbury’s brand Blackfriars, which costs just £16

For example, Berkeley Square London Dry costing £76.95 is made in the same stills as £16 Sainsbury’s Blackfriars.

Martin Isark, author of the Supermarket Own Brand Guide, said many boutique gins on sale come from three large distilleries.

The Berkeley and Sainsbury’s products are made at G & J in Warrington, Cheshire.

Mr Isark said: “That’s more than £60 difference for a pretty label and a fancy bottle.

 G & J in Warrington also manufacture well-known gin brands like Bloom, which costs £26
G & J in Warrington also manufacture well-known gin brands like Bloom, which costs £26
 And Ophir costs £23 a bottle, even though gin is cheap and relatively easy to make
And Ophir costs £23 a bottle, even though gin is cheap and relatively easy to makeCredit: Olivia West – The Sun

“Yes there is three per cent more alcohol and a different mix of botanicals in the Berkeley Square gin but most drinkers will not be able to tell the difference when mixed with a tonic.

“All the facts suggest that gin drinkers are all being misled by a pretty label and good yarn.”

G & J also makes other well-known gin brands Opihr at £23 a bottle and the £26 Bloom. Gin, like vodka and most other clear spirits, is cheap and relatively easy to make.

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It is produced from distilled ethanol, usually made from wheat or grain, and then flavoured with a mix of botanicals, with juniper a favourite.

 Martin Isark says 'all the facts suggest that gin drinkers are all being misled by a pretty label and good yarn'
Martin Isark says ‘all the facts suggest that gin drinkers are all being misled by a pretty label and good yarn’Credit: Getty

Berkeley Square claims on its website that its gin, while made by G&J, then goes through further processes to make it special.

And Wine and Spirit Trade Association chief executive Miles Beale, commented: “The cost of a bottle of gin would also take into account production.

“Gin made in smaller batches tends to be more costly to produce and so retails at a higher cost.”

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