London-based esports and gaming tournament organiser Gfinity has acquired the trade and assets of SiegeGG Corporation (SiegeGG), a website that focuses on Rainbow Six Siege.
Gfinity is especially interested in SiegeGG’s underlying methodology and technology used to create statistical analysis. This data is sold to members of the esports community, including the game’s own publisher, Ubisoft. Gfinity plans to extend this offering across other game titles.
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SiegeGG has become part of the Gfinity Digital Media group (GDM), effective immediately. Per a release, Gfinity will assume ownership of the siege.gg website that delivers one million page views per month and nearly 100,000 Twitter followers. The SiegeGG management team will commence full-time employment contracts with Gfinity.
In exchange, GDM will help drive user growth to the website and advertising revenue. It will also expand the breadth of coverage outside of esports as it relates to Rainbow Six Siege.
SiegeGG CEO Spencer Glenn said: “We’re very excited to be joining Gfinity. We’ve worked hard to build this project on our own and achieved success in doing so, but the resources and expertise that we gain from the Gfinity team will be invaluable in accelerating the work we’ve already been doing, as well as opening new doors that we never thought possible.”
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Gfinity CEO John Clarke added: “Gfinity’s strategic focus is based on strengthening and growing ‘what we own’, in particular the Gfinity Digital Media group. We are excited to bring such a highly regarded website into the GDM and such a talented team led by Spencer into the Company.
“SiegeGG benefits from a highly engaged community of fans and industry-leading statistical analysis. Together with Gfinity’s technology and engagement expertise, we look forward to taking the site to the next level and leveraging the technology across multiple game titles. This transaction once again highlights the ambition of the Directors to continue to drive profitable growth within the Group”.
As part of the acquisition, SiegeGG Corporation, the previous owners of SiegeGG, will be issued nine million new ordinary Gfinity shares. The founder(s) will also be entitled to an annual payment of 30% of revenues generated by SiegeGG, subject to caps, for the next two years, in addition to 20% of net profits.
The acquisition of SiegeGG marks the third such transaction made by Gfinity in the past nine months, following the acquisitions of Stock Informer in August 2021 and EpicStream in December 2020.
Esports Insider says: Gfinity is amassing a wealth of money-making resources that will expand its reach beyond tournament organisation. Between its acquisitions and partnerships (such as those with Venatus and IQONIQ), Gfinity stands to continue its hard-earned profitability that began last fall.
