Vans has launched a new line of footwear and it’s all about breasts and nipples.
More specifically, the brand’s new collection is for Breast Cancer Awareness Month in October and aims to encourage young people to check their breasts for changes on a regular basis, in hope that this will lead to early detection of any malignant lumps.
The range also celebrates diversity and empowerment with ladies, boobs and nips of all shapes, sizes and colours.
There are four pairs to choose from, including a black low-top set with the phrase ‘You Got This’ on the front of the shoe and each ‘o’ shaped as a nipple, as well as a high-top option with hand-drawn ladies.
Finally, if you’d prefer a more subtle nip on your feet, there’s a classic checkerboard pattern which aims to ‘celebrate the strength of everyone who has been diagnosed or is impacted by breast cancer’.
In addition to boobs and nipples, it also features scars – to resemble surgery scars from a mastectomy.
If you’ve never felt your boobs for lumps and unsure where to start, Vans has created a high-top pair that literally show how you can perform a self-examination with the help of a ‘blueprint’ design.
A portion of the price for each pair will go towards CoppaFeel!, a breast cancer charity in the UK specifically focused on educating young people.
‘For our charity, this collaboration with Vans is a dream come true,’ said Kris Hallenga, founder of CoppaFeel!.
‘We are thrilled for the opportunity to spread our message across Vans’ audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives.
‘CoppaFeel! exists to stamp out the late detection of breast cancer by educating everyone – girls, boys and non-binary pals about their boobs and encourage them to get anything abnormal checked out.’
Beyond being educational and supportive of the annual campaign, the shoes are also very stylish – but wait, it gets better.
The line doesn’t just include shoes; if you’d like to go the full whammy, you can also invest in clothes or accessories in similar designs, including a black shirt with illustrations of breast outlines in white.
‘Breast Cancer is a disease that affects everyone regardless of their race or status, and we wanted the women in the illustrations to reflect this reality,’ said footwear designer, Diandre Fuentes.
‘By partnering with CoppaFeel!, we can not only showcase the beauty of the women who have breast cancer but provide education to break the taboos of early cancer detection and encourage consumers to check themselves and advocate for their health needs.’
Fancy picking up a pair for yourself? The line will launch on 1 October on the brand’s website, and Vans estimates it will raise at least £162,500.
The collection is also unisex, so no one is left out.
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