Fashion

Gap's CMO exits


Alegra O’Hare, the chief marketing officer of Gap, has left the company
after less than a year. Gap Inc. plans on revamping the role and installing
someone new eventually. O’Hare had originally joined Gap in February 2019
coming from Adidas.

Unfortunately for the executive, she joined Gap Inc. at one of the most
turbulent times in the company’s history. They had let go of longtime CEO
Art Peck in November and had cancelled plans to spin off its Old Navy
business, and then came time for Gap to take a hard look at its senior
leadership.

O’Hare reported to Gap brand chief Neil Fiske, who recently left the
company after the plans for Old Navy spinoff were shelved. She leaves the
company as Gap’s future is unclear with no concrete turnaround plan and
sales declining, with the company reporting a 7 percent decline in sales
for the third quarter. The brand doesn’t look poised to be returning to
their glory days anytime soon.



READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.