Francesca's launches mobile app through partnership with Poq

Francesca’s has teamed with Poq to launch its first mobile app. The
boutique chain plans to introduce an iOS app this summer and an
Android app in time for holiday shopping later this year.

“During the temporary store closure period resulting from the
COVID-19 pandemic, our ecommerce business surged,” Andrew Clarke, CEO
of Francesca’s Holdings Corp, explained in a statement. “Given the
accelerating shift to online shopping, we are excited to be stepping
up our digital transformation strategy with the launch of this mobile
app.”

Francesca’s wants to meet its customers wherever and whenever they
choose to shop. The app will feature a design that can enhance the
shopping experience through an elevated design, improved navigation
and increased ease of use.

The apparel and accessory brand selected Poq to help with its new
app as the software-as-a-service platform has “extensive expertise
building mobile shopping apps that empower businesses to engage
customers and facilitate financial success,” Clarke said.

Poq’s president Mike Hann noted, “It’s important to see brands like
Francesca’s placing app commerce at the center of their digital
transformation strategy and doubling down on mobile in light of the
recent changes in consumer behavior.”