- Angela Gonzalez-Rodriguez
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New York – Foot Locker (FL) is one of the financial backers of online
kids clothing store Rockets of Awesome. The athletic apparel company has
reportedly invested about 12.5 million dollars during a funding round last
February.
As highlighted by ‘Seeking Alpha’ earlier this week, as part of a
strategic partnership, Rockets of Awesome will set up shop in some Kids
Foot Locker stores and will become the largest retailer of Rockets of
Awesome’s line of clothing in the U.S.
“As part of our mission to inspire and empower kids and parents alike,
we are investing in new and innovative companies like Rockets of Awesome
that elevate the customer journey through inspired storytelling and unique
experiences both on- and offline,” said in a corporate announcement Foot
Locker strategy exec Scott Martin.
With this investment, Foot Locker expects to tap – through Rockets of
Awesome – into the global children’s apparel market, expected to reach 339
billion dollars by 2024.
Launched in 2016 by serial entrepreneur Rachel Blumenthal, Rockets of
Awesome is an online kids clothing subscription service and e-commerce site
offering junior fashion designed by an in-house team of fashion industry
veterans, with prints and graphics meant to be mixed and matched a zillion
different ways. The clothes can be purchased online, or a box of eight
handpicked pieces can be sent straight to the customer each month through
its subscription service.
