Fashion

First look: Jennifer Lopez for Guess, Inc. Spring 2020 campaign


First look: Jennifer Lopez for Guess, Inc. Spring 2020 campaign

Guess, Inc. has revealed the face of its latest campaign: Jennifer
Lopez. The multifaceted cultural icon returns to the company for the Spring
2020 advertising campaign of Guess and Marciano worldwide.

First look: Jennifer Lopez for Guess, Inc. Spring 2020 campaign

“Whenever I do a collaboration, I always think of a character that I can
play and be and we had a lot of fun doing that with this campaign,” Lopez
shared in a statement. “The vibe this time was a mix between an Italian
film star from the ‘60s, mixed with Madonna from the ‘80s, mixed with Sofia
Loren…The clothes and setting of the shoot really worked well together to
make this campaign come to life.”

First look: Jennifer Lopez for Guess, Inc. Spring 2020 campaign

The campaign, directed by the chief creative officer of Guess, Inc.,
Paul Marciano, highlights the actor’s iconic brand and the characters Lopez
described.

“I am thrilled to welcome Jennifer back for a second campaign with Guess
and Marciano,” Marciano said. “Jennifer continues to push boundaries in the
music, fashion and film industries and represents everything a Guess Girl
is—confident, sensual and adventurous.”

First look: Jennifer Lopez for Guess, Inc. Spring 2020 campaign

Images: Courtesy of Guess, Inc.



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