First Insight, Inc., a global technology company transforming how leading
retailers make product investment, pricing and marketing decisions, has
announced its continuing international expansion with the opening of new
offices in London and Chennai, India, and the addition of a number of
international retailers to its client roster, including Superdry and Bata
India.
First Insight also announced the expansion of global solution capabilities
including the addition of 12 new currencies and 10 new languages to its
Customer-Centric Merchandising platform. As the first and only such
platform in full compliance with the new GDPR standards, First Insight is
also SOC-2 compliant, further ensuring adherence to global standards for
data security.
“As global retailers and brands increasingly seek to understand customer
preferences in new regions, we are excited to announce the expansion of
First Insight in Europe and Asia,” said Greg Petro, CEO and founder of
First Insight, in a statement. “Consumers are increasingly shopping beyond
the boundaries of their home countries. Retailer and brands must be ready
to meet their expectations. By enabling retailers to listen to the voice of
the consumer — from nearly anywhere in the world — they can create, price
and sell products which are personalized to those markets.”
“Bata India engaged with First Insight to bring the Voice of the Customer
into our new product decision making. We are seeing value from basing our
decisions on data and analytics rather than only relying on our instinct
and historical trends,” said Sandeep Kataria, CEO at Bata India, in a
statement. “First Insight helps us make better, more data-driven product
selection, pricing, and regional segmentation decisions, and we are seeing
the benefits in margins and store count enhancements. We intend to expand
our use of First Insight into additional geographies.”
“Partnering with First Insight has been an important step in planning our
new kidswear range,” Tim Quinlan, head of customer and market insights at
Superdry, said in a statement. “Early results have provided clear and
insightful recommendations for action across products and markets.”
Through the use of online consumer engagement, the First Insight solution
gathers real-time consumer data and applies predictive analytic models to
create actionable insights, which drive measurable value. Retailers,
manufacturers and brands use the First Insight solution to design, select,
price, plan and market the most profitable new products for reduced
markdown rates and improved sales, margins and inventory turnover.
