Fashion

Fila collaborates with MSGM for its 110th anniversary


In honor of its 110th anniversary and with the next Grand Slam
tournament just around the corner, Italian sportswear brand Fila has teamed
up on a tennis collection with Italian fashion brand MSGM.

The collection has been designed by MSGM founder and creative director
Massimo Giorgetti for the Roland Garros tennis tournament in Paris set to
take place next Monday, May 24. During the French Open, the collaboration
will be worn on the courts by Fila sponsored players such as Karolina
Pliskova, Sofia Kenin, Reilly Opelka, and Diego Schwartzman.

The mantra of the collection is “You Are My Match Point” and it appears
printed or embroidered on the collection’s halter necks tops, mini skirts,
shorts, polo shirts, and t-shirts in MSGM’s iconic tie-dye prints or marble
motifs. Some items feature lace and ruffle details for a romantic
accent.

Creative director Giorgetti added a personal touch to the material he
discovered in the Fila company archives, as well as infusing it with the
‘color and a certain irreverence’ characteristic of MSGM.

“Fila, for me, is the tennis court,” Giorgetti said in a statement. “I
wanted to give a romantic interpretation of it, echoing a cinematic world.
My main inspiration for the short skirts came from Lea Pericoli, the
Italian tennis champion whose fashion choices on the court turned heads in
the 1960s. In visiting the Fila archives, I was surprised by how much they
have done over the decades. I just had to remix and update it.”

MSGM x Fila is available exclusively on fila.uk, in select Fila retail
stores in China and Japan, and on MSGM.it. The collection will be launched
on fila.com this summer.

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