- Robyn Turk
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Fashion Nova launched a new charitable initiative, called Fashion
Nova Cares, founded in partnership with pop icon Cardi B. The online
retailer plans to help people in need by giving away 1,000 dollars
every hour between now and May 20, 2020. It will donate a total of
1,000,000 dollars.
Those in need of assistance from Fashion Nova Cares can visit the
retailer’s website to share their stories for qualification. The
retailer recognizes that many are struggling to pay bills and purchase
essentials such as food and medicine to support themselves and their
families. To help with this, Fashion Nova will select 24 applicants
each day for the duration of its program and distribute individual
checks.
“We all feel compassion and concern for those affected by the
coronavirus,” Richard Saghian, founder and CEO of Fashion Nova, said
in a statement. “Fashion Nova Cares with Cardi B will provide people
with necessary relief to help them get through this crisis. As a
community-driven brand, we are inspired by the kindness and generosity
of others and we wanted to do our part to help those in need.”
He continued, “Our Fashion Nova Cares initiative will continue
beyond the current challenges of Covid-19 with additional endeavors
and programs that will further help make a positive impact in people’s
lives.”
