Fashion in the news: best fashion reads in March 2019

Every month, FashionUnited selects the most interesting reads about the
fashion industry published across American and British news outlets. Here’s
what you may have missed this month:

“Will success spoil Diet Prada?”, The New York Times

Run by Tony Liu and Lindsey Schuyler, Instagram account Diet Prada is
quickly establishing itself as the unofficial watchdog of the fashion
industry, constantly calling fashion companies out for plagiarism, racism
and sexism.

Diet Prada played a pivotal role in Dolce & Gabbana’s recent image
crisis regarding an advertising campaign depicting a Chinese woman trying
to eat Italian food with chopsticks. Not only was the Instagram account one
of the first ‘news outlets’ to criticize the label for the “problematic”
campaign, it also added fuel to the fire by sharing alleged screenshots of
co-founder Stefano Gabbana going on a rant about China and the Chinese,
causing the label’s upcoming fashion show in Shanghai to be cancelled and
several Chinese celebrities to boycott the brand.

It was also Diet Prada who suggested Kim Kardashian (or someone in her
team) may be leaking her outfits to fast fashion brand Fashion Nova; it was
they who pointed out the striking resemblance between Moschino’s
Spring/Summer 2019 catwalk show and Edda Gimmes Spring/Summer 2017
collection; it was they who helped to spread allegations of Gosha
Rubchinskiy’s inappropriate behavior with minors like wildfire on the
Internet. In all these instances (and many more), Diet Prada’s followers
are quick to bombard brands’ social media profiles with criticism and
boycott threats — and they are often not happy with just an apology. That
explains why labels recently accused of referencing blackface in their
collections, such as Versace and Gucci, were more than quick to adopt policies to increase diversity
within their organizations. Diet Prada’s followers don’t expect any
less.

Considering this Instagram account’s increasing power, The New York
Times couldn’t help but ask: will success spoil it? How do Liu and Schuyler
make money? Who’s watching the watchdog? Some followers are already
complaining that some of Diet Prada’s recent copycat accusations are a bit
of a stretch — after all, they need to keep posting content on a regular
basis to please Instagram’s algorithm and remain in the spotlight. Read the article in full here.

“Why Germany’s fashion market is so hard to crack”, Vogue Business

With 83 million inhabitants, a healthy GDP and Europe’s second-lowest
unemployment rate, Germany is a promising market for fashion brands looking
to expand internationally. Yet, many companies struggle or fail to secure a
strong position in the country. Why does that happen? Vogue Business has
delved into this issue in an enthralling article published this month.
Spoiler: Germans are thrifty, practical and like their clothes sporty. Read
the article in full here.

“What Tom Ford’s CFDA post means for American fashion”, Business of
Fashion

Tom Ford has been officially named the Chairman of the Council of
Fashion Designers of America (CFDA), succeeding Diane von Furstenberg after
a 13-year tenure. With extensive experience working for large luxury brands
in Europe (the designer served as the Creative Director of Gucci Group,
working for both Gucci and Yves Saint Laurent), Ford is expected to help
American fashion become more relevant in the rest of the world. Business of
Fashion laid out all the challenges and expectations Tom Ford will face in
his new role. Read it here.

“Virgil Abloh, menswear’s biggest star”, The New Yorker

Could 2018 have been any better for Virgil Abloh? His label, Off-White,
was one of the most sought-after brands of the year, which led him to
collaborate with a number of high-profile companies, fashion related or
not. He’s teamed up with Rimowa, Ssense, Nike, TheDoubleF, Ikea, Moët &
Chandon and Evian, to name but a few. Not to mention, of course, his
appointment to the role of Menswear Creative Director at Louis Vuitton.
Doreen St. Félix, writing for The New Yorker, followed the architect turned
fashion designer while he was preparing his Michael Jackson-inspired
fashion show for the latest menswear Paris Fashion Week. Through candid
interviews, she dissects how Abloh brought something new to high fashion.
Read it in full here.

“The global zipper war is heating up”, Fast Company

Take a look at the tabs on the zippers of your clothes. Chances are most
of them are marked with the letters YKK. That’s the Japanese company which
holds the title of world’s largest zipper manufacturer. A comprehensive
article published by Fast Company this month reveals how they managed to
achieve this position and how it may be beaten by Chinese businesses in the
future. Read it here.

Pictures: Pixabay, Pixabay,
courtesy of CFDA, courtesy of LVMH, Pixabay