Fashion

Fashion brands continue to support coronavirus relief efforts


It seems the fashion industry isn’t done giving back during the Covid-19
coronavirus crisis. While fashion designers, brands and retailers have shut
shops and online offerings that hasn’t stopped them getting involved with
their communities by offering charitable donations, discounts to frontline
medical staff, and making protective equipment, masks and sanitiser.

Last week we shared with you the contributions from brands
including Kurt Geiger, John Lewis, Baukjen, Zadig and Voltaire, Three
Graces London and In The Style
, now is the turn of Net-a-Porter,
Salvatore Ferragamo, Boden, and Victoria Beckham.

Salvatore Ferragamo manufactures and donate medical equipment to help
fight Covid-19

Italian luxury brand Salvatore Ferragamo is supporting coronavirus
efforts in the Tuscany region of the country by manufacturing and donating
100,000 TNT anti-bacterial masks, 50,000 units of hand sanitiser and 3,000
FPP1 masks to local healthcare units.

Net-a-Porter donates London delivery fleet

Luxury e-tailer Net-A-Porter has donated its London premier delivery
fleet to help seven Age UK charities in London with delivering food and
medicine to the elderly across the city.

“During this critical time, these charities are working tirelessly to
ensure that elderly and vulnerable groups have access to essential care
packages, food and medical supplies, while they are required to stay at
home,” explained Net-a-Porter in a statement. “The volunteered vehicles
donation is immediately operational in response to the unprecedented level
of need which is challenging charity resources.”

The volunteered vehicles will allow the charities to fulfil their
mission of delivering critical supplies across the following London
boroughs: Kensington and Chelsea, Hammersmith and Fulham, East London,
Enfield, Camden, West London and Lambeth.

This initiative follows Yoox Net-a-Porter’s recent care package of 100
laptops for Italian school children, in response to the Italian Ministry of
Education’s call for hardware, as well as the group’s creation of special
digital education content packages for the Ministry’s website to support
home-schooling in the country during this time.

Brooks Brothers to manufacture up to 150,000 surgical masks per day

Brooks Brothers, America’s oldest retailer, has responded to calls for
enhanced supplies for medical professionals in America by converting its
New York, North Carolina and Massachusetts factories from manufacturing
ties, shirts and suits to now making masks and gowns.

The American brand has stated it plans to use these facilities to
produce up to 150,000 masks per day on an ongoing basis, to help increase
access to protective gear for health care workers and others battling the
spread of Covid-19.

“We consider this a duty, and part of our DNA at Brooks Brothers,” said
Claudio Del Vecchio, chief executive officer at Brooks Brothers in a
statement. “These are challenging times that are impacting us all. We are
deeply grateful to the medical personnel at the frontlines who are fighting
the pandemic, and we are honoured to do our part and join our peers in
retail to provide protective masks that our health care system critically
needs. I also want to thank our dedicated manufacturing employees who are
returning to work as we reopen our factories to make this possible.”

Victoria Beckham supports Covid-19 relief effort

Victoria Beckham emailed her customers to explain that the designer
label and her cruelty-free beauty brand, Victoria Beckham Beauty, would be
donating 20 percent of all sales from March 25 to Feeding America in the US
and The Trussell Trust in the UK, both of which have a network of food
banks.

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“We are committed to caring and supporting those on the front lines of
the Covid-19 relief efforts – words can’t describe how thankful we all are
for the bravery and hard work of everyone who is making significant
sacrifices to keep us safe. We are in this together,” explained the fashion
designer. “At Victoria Beckham and Victoria Beckham Beauty, we firmly
believe that during these uncertain times, feeding yourself and your family
should not be one of those uncertainties. We are committed to helping the
most vulnerable people in our communities: the nurses and healthcare
workers who are sacrificing their own health to treat and care for others;
the teachers who are continuing to support their classrooms; mothers and
children, many of whom are now at home, balancing full-time jobs and
homeschooling; and the elderly, who are at greatest health risk and unable
to go out to shop for themselves. Above all, we stand behind the women who
are supporting other women through this challenging time.”

Fashion brands continue to support coronavirus relief efforts

Linda Farrow donating 10 percent of their global online sales

Luxury sunglasses and eyewear brand Linda Farrow is donating 10 percent
of all sales from its seasonal edit for March and April to the NHS “to
support them during this difficult period”.

Simon Jablon, creative director and son of Linda Farrow said in a
statement: “We remain eternally grateful to the NHS for all they are doing
to keep the people of Britain safe during this time of grave adversity.

“Although we are an independent business we still want to do whatever we
can to support the staff of the NHS who throughout this period will have to
remain on the front line, fighting to save lives.”

The edit features 24 frames from the latest spring/summer 2020 Linda
Farrow 50th anniversary collection, including the Olivia, the Keaton, the
Dunaway, the Amber and the Fawcett sunglasses and optical frames.

Image: courtesy of Linda Farrow

Chi Chi London offers NHS shopping credit

Fashion label Chi Chi London is offering all NHS staff 20 pounds of
store credit to spend as a way of saying thank you.

“The #NHS are under huge
pressure and we want to say #thankyou
in any way we can –
please get in touch and send us a selfie of you in your uniform/selfie with
your ID Card via email or DM and we will give you 20-pound store credit to
spend,” explained the brand on its social media.

So far, Chi Chi London has donated over 20,000 pounds, with the retail
explaining that the initiative had “surpassed all expectations and has made
everyone feel that sometimes a little gesture can go a very long way”.

Chi Chi London chief executive and co-founder Daniel Najar said in a
statement: “We are committed to spreading happiness at a time of doom,
gloom and uncertainty, whatever we can do to make these front line heroes
smile a little and feel appreciated then we will do.”

Jeweller Loquet London to donate 50 percent of all sales

Luxury jewellery brand Loquet London has released a new ‘Home Is Where
The Heart Is’ charm to support the NHS. The house-shaped charm, priced 260
pounds, is cast in 18kt gold and peppered with a pink tourmaline and
diamonds, and the jewellery brand will donate 50 percent of all sales of
the new charm to the Covid-19 urgent appeal in support of providing food
and equipment that enhances the well being of all NHS staff and
volunteers.

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La Perla donates 10,000 masks to the Municipality of Bologna

Luxury Italian lingerie brand La Perla has donated 10,000 masks from
Hong Kong to the Municipality of Bologna to support the Covid-19 relief
efforts. The donation will see the masks distributed to employees of the
Municipality of Bologna, the Asp Città di Bologna, and for home care
workers and for elderly residential homes.

“La Perla is committed, in coordination with the local authorities, to
guarantee its support to the city of Bologna and Emilia-Romagna Region for
as long as it is necessary to face this crisis,” said La Perla chief
executive Pascal Perrier.

Mayor Virginio Merola and the Councillor for Labour Marco Lombardo
added: “We are truly grateful to the management of this company, so deeply
rooted in the city, for this act of generosity that will fall entirely on
the territory. Each additional mask allows those at work to do it safely.”

Deborah Lyons supporting The Trussell Trust

British womenswear brand Deborah Lyons is donating 20 percent of all
profits to The Trussell Trust to help provide emergency food and support to
those in need across the UK. Lyons is also collecting sealed and unused N95
masks to re-distribute back to the NHS to help keep frontline staff safe.

Fashion brands continue to support coronavirus relief efforts

Arket offers free cookbook

Fashion and lifestyle retailer Market has launched a digital version of
its Cookbook for Spring, Summer, Autumn and Winter to be downloaded free to
“democratise healthy and sustainable eating” during the coronavirus
outbreak.

“The current situation has altered many people’s daily routines. Our
hope with this book is to share some of our favourite healthy meals that
are a joy to prepare at home,” explained Martin Berg, head chef at Arket
Café. “Following the natural rhythm of the seasons, these vegetarian
recipes reflect our vision of the New Nordic everyday food. We embrace
traditional methods, using healthy and ethically produced local
ingredients, and combining Northern flavours with worldly influences.”

The cookbook consists of 23 everyday recipes adjusted to suit the home
kitchen, including dishes and desserts served in the Arket Café as well as
other recipes created exclusively for the cookbook.

Image: courtesy of Arket

Anine Bing produces 10,000 non-medical masks

Los Angeles-based fashion label Anine Bing is producing non-medical
masks to help fight the coronavirus. On the brand’s social media, Anine
Bing explained that they had partnered with their factory in Turkey to
produce 10,000 non-medical masks to donate them to individuals and
organisations in need.

“We are grateful for this beautiful collaboration, which allows our team
at Anine Bing to provide essential businesses and workers with protection
and peace of mind as they continue to serve their communities daily.
Together, we can make a difference.”

Lark and Berry are giving back to the NHS

Fine jewellery brand Lark and Berry are giving back to the NHS and its
customers for the whole month of April. For the NHS, the jewellery brand is
offering 40 percent off everything as a “thank you” for their hard work, as
well as gifting 25 gold and diamond piercings to NHS staff once they
re-open their store.

In addition, each week in April, Lark and Berry is offering a new offer
for consumers including complimentary jewellery gifts and discounts.

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By Rotation offering NHS staff a free rental

Fashion rental platform By Rotation are offering a free rental to anyone
who works at the NHS for their next party, date, or holiday once the
coronavirus crisis is behind us.

By Rotation founder Eshita Kabra-Davies said of the current situation:
“I chose to focus on being a digital-only business in line with our core
value of sustainability via sharing. As an agile startup in today’s new
world order, we are lucky to have all our team continuing to work with us,
business almost as usual.

“Although we’ll sacrifice short-term business goals, our priority is not
to push any sales (or rentals in our case) to anyone: because no one needs
this right now. By Rotation was not founded to encourage people to spend
money on things they don’t need – the contrary in fact. What I believe we
can do as a business is to use the power of our community for good.”

NHS workers just need to sign up to the free app with their NHS email
address and they will receive credit on their account.

Georgia Hardinge donating to Age UK

Emerging designer Georgia Hardinge is donating 50 percent of profits on
her Sustainable Dazed dresses for the next two months to Age UK to help the
elderly during the coronavirus outbreak.

In an Instagram message, the fashion label said: “The GH team are ever
grateful to all the nurses, doctors, health care providers, supermarket
workers, delivery drivers, community service teams, teachers, volunteer
workers and others on the ground working through this difficult time in
order to keep our health and livelihood in motion. To the heroes of our
time – we salute you everyday.”

Fashion brands continue to support coronavirus relief efforts

Cefinn to donate to Age UK and The Trussell Trust

Cefinn, the womenswear label founded by Samantha Cameron, will be
donating 5 pounds from every order over the next four weeks to Age UK and
the Trussell Trust, two charities were chosen because they “both provide
help and support to those particularly vulnerable due to the Covid-19
outbreak,” explained the brand.

On the Cefinn website, Cameron added: “In moments like this, everyone
looks for support from family, friends and loved ones, Age UK looks after
those who have no one to turn to in day-to-day life and even less so in
times like these. Age UK strives to provide information, advice, healthcare
and well-being creating a community that combats loneliness and
vulnerability.

“The Trussell Trust is a charity we have chosen aimed at targeting
hunger and poverty in the UK, they provide a nationwide network of
foodbanks and support. Plenty of us have been lucky enough to take
ourselves to the supermarket to buy provisions for the inevitable onset of
self-quarantining for Covid-19, so let’s help those who haven’t been so
fortunate.”

Image: courtesy fo Cefinn

Boden collaborates with Helpforce

Boden has collaborated with Helpforce, a charity that coordinates
initiatives to improve the lives of NHS staff and patients. The brand will
be providing nightwear and clothing to NHS staff who are unable to return
home at the end of hospital shifts and to recovered patients, unable to get
clothing from their families in hospital due to the risk of infection.

Main image: courtesy of Salvatore Ferragamo



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