Esports

Evil Geniuses Rebrands with New Logo and Slogan


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Evil Geniuses, one of the oldest esports organizations in the scene, took to social media to unveil a new logo with the hashtag #Live Evil. Since 1999, the Seattle-based organization has been one of the most consistent brands in esports, along with its unchanged logo.

The new logo appears to be a more ominous version of the previous iteration with an emphasis on the Evil Geniuses name being text-based and without a symbol.

Evil Geniuses has gone through many changes since it was acquired by PEAK6 Investments. Evil Geniuses has since acquired the former NRG Counter-Strike: Global Offensive roster, after being out of the scene for years and just recently purchased the League of Legends Championship Series (LCS) spot formerly held by Echo Fox.



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