Each and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then, there’s a lot of content to consume.
To make things easier, Esports Insider has hand-picked a selection of the most impressive, surprising, and noteworthy deals that were announced in November 2019.
Complexity Gaming to sit comfortably with Herman Miller partnership
North American organisation Complexity Gaming added furniture company Herman Miller as its official seating partner.
The deal also sees Herman Miller appointed as the title sponsor of Complexity’s innovation lab at its GameStop Performance Center.
Read the full article here.
Fnatic launches merchandise collection with Hello Kitty
London-based organisation Fnatic has launched a limited-edition apparel collection as part of its partnership with Hello Kitty.
Fnatic collaborated with Japanese design and licensing company Sanrio on the collection, which included joggers, jackets, jerseys, caps, t-shirts, mousepads, stickers, and keycaps.
Read the full article here.
Team Vitality extends Orange partnership until 2021
French organisation Team Vitality extended its partnership with telecommunications corporation Orange until 2021.
The deal includes a jersey sponsorship, live event activations in France, and digital brand activations with Rush Esport.
Read the full article here.
G2 Esports enters League of Legends partnership with Mastercard
Berlin-based organisation G2 Esports announced a League of Legends-specific partnership with financial services corporation Mastercard.
The deal will see the two parties collaborate on behind-the-scenes content and fan-focused activations. Mastercard will also sponsor digital content that follows G2 Esports’ League of Legends team through the 2020 LEC season.
Read the full article here.
FACEIT establishes partnership with Visa
American multinational financial services corporation Visa partnered with esports platform FACEIT, with Russia being the first market of focus.
The deal will see the creation of a new dedicated gaming environment for esports fans. The partnership launched with the commercial backing of a Russian bank, which wasn’t disclosed at the time of writing.
Read the full article here.
FIFA 20 Global Series cuts sponsorship deal with Gillette
Men’s grooming brand Gillette was announced as a sponsor of EA Sports‘ FIFA 20 Global Series.
Gillette will activate the sponsorship through presenting broadcast segments, on-stream advertisements, on-air promotions, and branded content.
Read the full article here.
Riot Games and 4Entertainment to launch Belgian and Dutch leagues
Riot Games partnered with events and broadcasting company 4Entertainment to create national League of Legends leagues for the Netherlands and Belgium.
Although Riot Games still considers the Benelux as one region, Belgium and the Netherlands will have their own separate leagues, complete with €25,000 (£21.361.35) prize pools.
Read the full article here.
Astralis Group forges partnership with Newzoo
Games and esports analytics provider Newzoo partnered with Astralis Group, the company behind Astralis, Origen, and Future FC.
Newzoo will provide data and insights to the company to assist with its decision-making abilities, and will receive information in return.
Read the full article here.
Skybox Technologies to test machine learning at BLAST Pro Series in 2020
Analysis and visualization company Skybox Technologies launched a machine learning initiative for Counter-Strike: Global Offensive in partnership with BLAST.
The competition will see artificial intelligence (AI) specialists test prediction models at BLAST Pro Series Copenhagen in 2020.
Read the full article here.
BLAST enters broadcast deal with Winstrike for BLAST Premier
BLAST entered an exclusive deal with Winstrike for the CIS broadcast and sponsorship rights of BLAST Premier.
The deal sees Winstrike secure the broadcast rights in the CIS region for the BLAST Premier, a new competition that boasts a total prize pool of $4.25 million (£3.4 million) for 2020.
Read the full article here.
