Mount Vernon Square-based Entertainment Software Association (ESA) recently launched a national campaign to highlight the positive impact of video games on people’s lives.
ESA offers services to interactive entertainment software companies. Last year, the association surveyed national gaming data and found that 73% of Americans play video games to relieve stress. Its new campaign called Game Generation features the benefits of video game play at home, in classrooms, at the workplace and more.
“Game Generation is about celebrating the more than 164 million Americans who love video games and the positive impact that play can have, not only in players’ lives but across communities, families, industries, and in tackling societal challenges,” said ESA President and CEO Stanley Pierre-Louis in a statement. “This initiative will amplify the collective experiences of the millions who, regardless of age, gender, ethnicity, or political views, enjoy video games and share that joy with their children, families, and friends.”
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