Eli Roth’s Thanksgiving started as a fake trailer and now it’s not only a real movie but also a real video game as well. Just in time for Halloween, Sony Pictures and Spyglass Media Group collaborated with metaverse company MeetKai to create a first-of-its-kind virtual gaming experience for Thanksgiving ahead of its theatrical release on November 17.
Utilizing MeetKai’s cutting-edge metaverse platform, the Survive Thanksgiving experience is the first-ever metaverse created to accompany a theatrical film release in history.
By seamlessly integrating the film’s storyline into the metaverse, the virtual experience aims to deliver a new level of interactive horror that will leave viewers on the edge of their seats. Easily accessible through VR headsets or any web browser on a mobile device or desktop, guests are transported into what is known to be the quiet town of Plymouth, Massachusetts, where they will quickly realize all is not what it seems as they come face-to-face with a menacing killer terrorizing residents using infamous Thanksgiving holiday items.
In addition to exploring the gamified player experience as realistic 3D avatars from the film, Survive Thanksgiving offers fans a new way to shop exclusive film merchandise. By deploying MeetKai’s digital twin technology, users can peruse and select virtual replicas of physical film products and purchase them in the game, available to ship to those in the United States.
In Thanksgiving, “After a Black Friday riot ends in tragedy, a mysterious Thanksgiving-inspired killer terrorizes Plymouth, Massachusetts – the birthplace of the infamous holiday.”