Fashion

Eloquii opens its sixth store in NYC's Soho neighborhood


While retailers including Lord & Taylor and Calvin Klein are
fleeing Fifth Avenue, New York’s downtown shopping district of Soho
seems to be thriving. Eloquii has officially opened a store in Soho
following a successful pop-up in the space for the holiday season
throughout December 2018.

The new Soho location is the sixth physical store and first
permanent in New York for the trend-driven retailer for women’s sizing
14 through 28. Its existing stores are located in Chicago, Detroit,
Houston, Miami and Pentagon City, VA.

“This is such an exciting moment for the brand as NYC is an
important market to our shopper,” said Mariah Chase, CEO of Eloquii,
in a statement. “We are here today because of the amazing love and
support from our customers. This new location will offer our customer
another destination that’s dedicated just to her.”

Eloquii has been busy collaborating with a wide roster of brands
such as Cosabella, Priscilla Ono and Jason Wu to help bring its size
inclusive offerings to a larger market of consumers. Its new NYC
location boasts an array of consumer-facing features to provide a
seamless customer experience.

The brand will offer its signature complimentary personal styling
program in the store, which allows shoppers to sign up for one-on-one
or group styling sessions with trend and fit experts. And the Soho
location will be the first to offer an on-site technical designer to
work closely with shoppers and advise on the brand’s expert fit
technique, in real-time.



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