El Chapo's wife to launch clothing brand using drug lord's name

The wife of Joaquin “El Chapo” Guzman is to
launch a new line in clothing bearing the name of the jailed Mexican mob
convicted earlier this year of smuggling huge amounts of cocaine, heroin and
methamphetamine into the United States.

“I have a project for a line of clothing… It is my goal to promote
style and Joaquin’s,” said Emma Coronel, the 29-year-old wife of the former
Sinaloa cartel boss, on her Instagram account, where she has more than

Coronel said she was calling for interested designers to make contact
her lawyer Mariel Colon, one of the defense attorneys who represented her

She also invited suggestions from her social media followers for the
clothing line, which will feature Guzman’s name and initials, JGL.

The outfits sported in court by Coronel, who has twin seven-year-old
daughters with Guzman, came under close scrutiny during the cartel leader’s
three-month trial in Brooklyn, which ended in February.
She favored black with tight-fitting pants that emphasized her curvaceous
physique, as well as blazers and high heels.

By contrast Guzman, 61, prefers colorful shirts, baseball caps and
sneakers. The shirts he was photographed wearing when he met US actor Sean
Penn in 2016 at his Mexico hideout became best-sellers for Los Angeles
clothing makers Barabas and are still listed on the firm’s website as “El
Chapo Shirt”.

A woman claiming to be Guzman’s daughter, Alejandrina Gisselle Guzman,
launched her own brand of clothing, jewelry and liquor in January under the
brand name “El Chapo 701”, the number referring to the gangster’s ranking in
the 2009 Forbes list of the world’s richest people.

Coronel’s announcement made no mention of the existing clothing line
her husband’s name attached to it, nor to trademark issues it could prompt.
Guzman was convicted on February 12 of smuggling tons of cocaine, heroin,
methamphetamines and marijuana into the United States over a quarter of a
century. He is due to be sentenced in June and could face life in prison.


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