An Edinburgh start-up plans to disrupt the domestic air filtration industry industry with a product that purifies the air you breathe while sleeping.
Airleaf Group was setup in 2010 and since then has been focussing on researching and developing the now-patented air filtration technology.
Now it is ready for launch, the company has started a fundraising campaign to gather the capital required to manufacture and test interest in the product.
Managing director James Shade claims his product is the only one that “targets your breathing when sleeping”, adding that it is able to eradicate all pollutants.
The device is made up of a system that has various modes, so can be used as a general air purifier, or can be connected to a pillow.
The company has offered the device at a discounted price of £99 in a bid to attract funders to the campaign.
Shade believes the retail value for the product is between £249 and £299 and hopes to attract 500 buyers by the end of March.
The crowdfunding campaign’s goal of £55,000 would allow it to manufacture 2,000 Air Leafs for whoever backs it and get it shipped to them by August.
It would then re-invest the money left over into product development, marketing and building another batch.
Shade said: “The device should make life easier for those who suffer from allergies to dust mites, pollen – this is a niche in the market.
“The last three years we had teams working on things, but we decided to get our act together now – we have a patent on this and a final prototype which we tested.”
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