Entrepreneur Amber Pattullo has launched a crowdfunding campaign for her social enterprise that aims to instill healthy eating habits in children from an early age.
Cook with Me aims to provide recipe packs for children across the UK that will make it easy and affordable for parents to cook healthy balanced meals with their young children and help to reduce childhood obesity.
The packs are also designed to spread positive wellbeing messages and develop numeracy and literacy skills.
Pattullo, a former early years childcare worker who has an MBA from Heriot-Watt University, says 10% of all profits planned for donation to local charity Juno, which helps new mums and mums-to-be deal with mental health issues. The rest will subsidise cooking sessions and expand the business.
The Edinburgh mum said: “Currently one in five children in the UK starts school overweight or obese. Cook With Me – Hands on Cooking for Your Little One is committed to reducing this figure. Our social enterprise will provide affordable and accessible healthy recipe packs for children across the UK, aged 18 months to school age, for use in early years settings or at home.
“Children love to bake and get creative but finding recipes that are in line with NHS nutritional guidelines can be tricky. Our business has worked to overcome these issues, as each of the recipes have been created to fit in with the Setting the Table document and NHS healthy eating guidelines, meaning they have no added sugar or salt thus promoting a healthy and balanced diet.”
Cook with Me is being supported by the RBS Back her Business scheme. The crowdfunding project offers rewards in return for investment from as little as £8. To find out more visit her crowdfunding page.
