Fashion

Discover Pachama, the brand that Ivanka Trump visited in Argentina


Pachama was founded as a family business almost six years ago in
San Salvador de Jujuy, Argentina. It sells clothing for men, women and
children with “a style that mixes native with modern” as defined by
Alejandro Polo, one of its founders. Last week, Ivanka Trump visited the
company during her tour through Latin America.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

The history of Pachama

“Our family is the owner of the brand that was founded almost six years
ago. My mother has been sewing for more than four decades and we already
had the idea of having a venture at some point,” said Polo, who is also
head of the company’s marketing.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

Pachama was presented for the first time in an exhibition held at the
Mitre Theatre in San Salvador de Jujuy. “We had only five shirts. As it
happened, a well-known folk music band had some photos taken wearing our
designs. That was the beginning,” Polo recalls.

The name Pachama was created in reference to Pachamama, the goddess of
the earth and fertility, revered in northern Argentina and some highland
countries. Today it has a point of sale in the capital of Jujeña and its
management and production is carried out entirely by the Polo family.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

What’s the brand like?

Pachama clothing is known for its details of aguayo, a garment
originating from the highlands, usually very colourful and traditionally
used by indigenous people. “We are working so that the garments are
serialized rather than by collection. We have submitted almost 368
registered designs of which we shall only have made 20 percent. Due to a
matter of combinations and where the aguayo would go we have a variety of
ways to play with the design. In addition, we work with various materials
from poplin to denim,” explained Polo.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

In its store, the company has fashion collections for men and women, and
for now only work on demand. “They are more detailed about what they want,
although it has occurred that because of Ivanka Trump’s visit, many women
came to the place and took men’s shirts for them”.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

Ivanka Trump in Argentina

The daughter of the US President Donald Trump, Ivanka Trump, was in the
province of Jujuy as part of a tour she did to promote female economic
empowerment. During her trip she held meetings with women in charge of
different enterprises who are trained in financial matters and who receive
microcredits from non-governmental organisations such as ProMujer. This
agency receives financial support from Overseas Private Investment
Corporation (OPIC), an agency of the US government.

Discover Pachama, the brand that Ivanka Trump visited in Argentina

Alejandro’s mother, Etelvina Acevedo, has been in ProMujer for 14 years
and always used microcredits for her small expenses. She was in charge,
with her daughter Monica, of receiving Ivanka Trump at the brand’s store.
“Nobody told us anything about the visit until the last moment. During the
visit, she was very kind to us, she looked around and was interested in all
our clothes,” Polo said.

Pachama said it was happy with the visit due to the visibility it
offered them as a fashion brand.

Photos: Alejandro Polo, Pachama



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