- Kristopher Fraser
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Art Basel Miami has become the hot spot for the fashion crowd in winter,
and more luxury brands are taking notice, including Dior. The brand has
announced they will be staging their men’s pre-fall show in Miami two days
before the official kick-off of Art Basel. Dior’s creative director Kim
Jones has been taking the menswear shows on the road since he began his
tenure at the brand in March 2018. His first menswear show outside of Paris
took place in Tokyo.
Under Jones’ tenure, Dior Homme has also become well known for their artist
collaborations, their most popular one being with KAWS. It is likely that
Dior will tap another artist for their pre-fall collection, as it would
only be fitting given the mix of the fashion and art crowds.
Miami is becoming increasingly important to the fashion sector and is seen
as one of the next big fashion hubs in the U.S. after New York and Los
Angeles. With its year round high tourist traffic and the growth of luxury
stores, it is a prime target for fashion brands looking to capitalize on
the U.S. market.
Dior has always given special focus to Art Basel Miami with their Lady Dior
Art project, where contemporary artists come together to reimagine the Lady
Dior bag. The debut always coincides with Art Basel bridging the arenas of
art and fashion. Now, their menswear collections will be joining the
festivities.
photo: via Dior.com
