- Kristopher Fraser
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Dior has officially launched its e-commerce platform in Japan as they
continue to bring it to more global markets. In honor of the launch of
Japanese e-commerce the brand has launched five exclusive items including a
new Mini Book Tote, a Small Book Tote, a men’s T-shirt, a pair of sneakers,
and an iPhone case.
The new Japance e-commerce site features Dior products including men’s and
women’s ready-to-wear, accessories, fine jewelry, watch collections, Maison
Dior, and Baby Dior. Dior had long been one of the luxury brand holdouts on
launching e-commerce, but as customers preferences for how they shop has
changed, the company has gotten with the times.
This year Dior has launched e-commerce sites in Ireland, Greece, Austria,
Portugal, China, Poland, Sweden, Denmark, and Romania. Japan is a key
market for Dior, and the brand’s menswear director, Kim Jones, held his
second ever collection for Dior Homme in Tokyo. It was only inevitable that
they would bring e-commerce to the country.
photo: via Dior.jp
