Dior chooses Italy for cruise show location

Dior has chosen Puglia as the next venue for their cruise show. Puglia
happens to be the area where Dior creative director Maria Grazia
Chiuri’s family is from. The show will be held in Lecce, and has been moved
up to May 9.

Originally, the show was set for May 27, but Dior did not provide a reason
for the shift in dates. This puts Dior on the cruise calendar right after
rival Chanel, which will be kicking off cruise season on May 7 with a show
in Capri.

Going into her fourth year as Dior creative director, Grazia Chiuri has
helped elevated Dior’s cruise collection at an important time when cruise
has become a cash cow for luxury brands. The Dior cruise shows have taken
place all over the world from Los Angeles to Marrakech.

photo: Dior.com



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