- Prachi Singh
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Sequential Brands Group, Inc. has signed a licensing agreement for denim
lifestyle brand Joe’s, with Bellevue Brands, Inc. to develop, produce and
distribute a line of men’s and women’s fragrances. The company said, Joe’s
Icon Indigo for him consists of scents such as Italian mandarin and bourbon
accord, while Joe’s Icon Indigo for her incorporates fresh bergamot and
lily of the valley.
“We’re excited to launch Joe’s into fragrances for the first time. As we
expand the brand beyond apparel and accessories into a full lifestyle
brand, launching a fragrance line is a natural next step,” said Karen
Castellano, President of Sequential Brands Group’s Fashion Division,
adding, “Bellevue Brands is a great partner whose premium fragrances are
produced right here in the United States in their state-of-the-art
facility.”
The company added that the fragrance line will be available online at
Joesjeans.com and Joe’s retail locations, as well as internationally
throughout department stores, specialty stores, and duty-free shops.
Picture:Sequential Brands Group
