Fashion

David's Bridal continues to make changes to its leadership team


David’s Bridal has appointed Nevin Shetty to the newly created role
of chief partnership officer and Lia Madonna to head of partnership
services. Both appointments were internal promotions. Both will be
responsible for leading the growth of the company’s rapidly expanding
partnership department, according to a company statement.

The company has been rapidly transforming its leadership team over
the last eight months after naming James Marcum as chief executive
officer in June 2019. Marcum’s appointment came shortly after
restructuring plans and a bankruptcy scare in late 2018.

The most recent appointments in the company’s leadership team have
been for roles that involve reaching consumers, such as in customer
experience or marketing. Just a few weeks ago, David’s Bridal created
the position of chief digital experience officer, internally promoting
Lizzy Ellingson to fill it, and Callie Canfield was appointed the role
of vice president of marketing and communications early last month.
Kelly Cook was named chief marketing officer in November.

“In addition to providing our brides a one-stop shop for all her
dress and accessory needs on her special day, we want to be her
one-stop shop for the wedding day and beyond, as well,” Cook said in a
recent statement. “As ‘stress-free devotees’, we are committed to
making things as easy, elegant, and effortless as possible for her as
she plans every last detail of her magical moments.

“Nevin and Lia are perfectly equipped to provide this experience
for our brides, including expanding and diversifying our partnership
community. Strategically, we see this as a key component of our growth
strategy as it exponentially increases categories we serve.”



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