Moray-based WooHa Brewing Company has announced a full rebrand to broaden its appeal in international markets as part of a £1.5 million investment plan.
The craft beer maker that launched in 2015 now exports to the US, mainland Europe, China and elsewhere in south-east Asiaa.
It has launched five new products whose packaging moves away from WooHa’s cartoon cow imagery with a rebrand delivered by Glasgow design agency Cause and Effect. Muckle Media has been appointed to deliver consumer and trade PR.
The firm raised more than £600,000 in 19 days in January and plans to expand its current production by 17 times over the next three years, growing production capacity from 5,000 hectolitres to 88,000 by June 2023.
Its new bottled beers are Hello Friday, is a 3.8% abv Session Pale Ale, a craft lager called Northern Mischief; Hop Pinata IPA; Rauch N’Roll smoky porter and Scotch ale Rogue Clan.
WooHa has also secured a listing with fine food distributor Cress Co.
Heather McDonald, WooHa founder and chief executive, said: “Our bold new look brings a completely fresh perspective to the brand. It represents the brewery’s fun and energetic persona and our ambitious plans for expansion.
“Our main concerns with creating a new look were to streamline the brand and boost sales by creating a more vibrant, eye-catching label to reflect the friendliness of our brewery and appeal to our international markets. Our latest listing with Cress Co will enhance our domestic trade audience.
“We are living in a time where the little things are becoming more important than ever before, which is why we believe the new additions including Hello Friday will appeal to investors, as well as new and existing customers.
“This is one of the first steps on our journey of continued growth. Our vision remains strongly focused on the expansion of WooHa and we are continuing to work on bringing high quality craft beers to our customers across the globe.”