North American organisation Counter Logic Gaming (CLG) has announced a partnership with ULT, the esports apparel division of Ultimate Media Ventures.

The collaboration has given birth to five unique, CLG-inspired designs; the pieces were made available for purchase on ULT’s website on October 11th.

Counter Logic Gaming ULT Drop
Photo credit: Counter Logic Gaming

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Dan Fleeter, COO of Counter Logic Gaming – who joined the organisation in July – spoke to Esports Insider about the collaboration: “ULT has been a leader at the intersection of esports and lifestyle apparel and we are proud to unveil this collaboration with them, featuring a fresh take on CLG’s iconic look.”

The arrangement with CLG is ULT’s second venture with an esports organisation – the first being with eUnited in 2017. More recently, ULT has established partnerships with Overwatch League and DC Shoes.

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Chris Mann, CEO of Ultimate Media Ventures told Esports Insider: “Dating back to 2010, CLG has been an institution and pioneer in the esports world for the global fan community. For ULT, the opportunity to collaborate with a core legacy brand in the space is deeply inspiring. This partnership enables us to celebrate CLG’s journey with the fans through these products that are now available.”

Esports Insider says: Esports apparel is a hot sector and ULT is recognised as one of the more prominent companies in the space, even further cemented by its latest collab with CLG. Being that the two companies have headquarters in Los Angeles, it’s unsurprising to see the California-esque designs they’ve come up with.

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