- Robyn Turk
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Like J.Crew, Taylor Stitch and Zappos, Converse is looking for a solution
for unwanted jeans. It’s answer? A line of Chuck Taylors made from
upcycled denim.
The American footwear brand will introduce a new line called “Renew
Denim” this August, made from worn denim. Converse told Fast Company
that its end goal is to create millions of products in its Chuck
Taylor All Star and Chuck 70 silhouettes using upcycled materials.
Converse will offer its Renew Denim sneakers in three shades, light
medium and dark, costing 90 USD for a pair of hightops. As the items
will be made from worn, recycled materials, each finished product will
be slightly unique.
Alongside Renew Denim line, Converse will offer Renew lines for
recycled canvas and recycled cotton.
“Converse Renew, emblematic of a new era of Converse design, takes
on the challenge of product creation using post-consumer and
post-industrial waste,” reads a statement published on the website of
Converse’ parent company, Nike Inc.”It blends a new approach to
materials with inventive new methods of manufacturing, and with a
singular aim: develop new and more sustainable ways of making Converse
icons.”
Converse expects to give new life to tons of waste through the
Renew line.
Photo: Nike.com
