Well this should get a lot of airtime today
The NCAA’s top governing body said Wednesday that it supports a proposal to allow college athletes to sign endorsement contracts and receive payments for other work, provided that the schools they attend are not involved in any of the payments.
Hearty LOL on the bolded.
The NCAA’s press release said athletes will be allowed to appear in advertisements and can reference their sport and school, but they would not be able to use any of the school’s logos or branding in those advertisements.
The working group’s recommendations are not guaranteed to remain the same in the nine months before NCAA leaders are expected to vote on new rules, but they would represent the most significant step forward to date in a long debate over college athlete compensation. It is a process that college administrators, critics, athletes and NCAA officials have said took too long to catch up to the modern reality of college sports. The NCAA gradually relaxed limits on what schools were allowed to provide to their athletes in response to civil lawsuits during the previous decade. The large name, image and likeness push in the past year was prompted by politicians who have created state laws challenging the NCAA’s current rules.
I mean, we all knew this was coming. But the flood gates just opened. I want to say that this won’t get out of hand and companies that are totally not affiliated with a school or a booster of a school won’t just start seriously overpaying kids to speak on a 20 second commercial as a not so subtle bag man fee that is now legal, but shit who am I kidding, that’s absolutely going to happen.
Then again, its already happening now, so at least it’ll be up front instead of under the table.
And before you ask….
Student-athletes would not be able to reference trademarks or other intellectual property from the school they attend in any endorsement or sponsorship under the proposal. That could keep “NCAA Football” from being released in the future due to the prevalent use of school logos, uniforms and other properties in the title. Plus, the lack of a player union makes group licensing unfeasible, the NCAA said in a news conference Wednesday.
“Right now, group licensing is not a part of the plan,” Cavale told Sporting News. “That would prevent the video game concept from coming back.”