Clarks has unveiled a new global brand campaign for autumn/winter 2019
with a focus on “comfort in every situation” featuring actor Alexander
Skarsgård to highlight the men’s collection and actress Freida Pinto for
the women’s.
Known as the champion of comfortable shoes, British footwear brand
Clarks is reinforcing a belief in the importance of comfort in every
situation with Skarsgård and Pinto both sharing their comfort story, in
cities most meaningful to them.
Skarsgård was shot in his hometown of Stockholm and is seen wearing the
desert boot, which will celebrate its 70th anniversary next year, as well
as the brand’s Ronnie Walk, Clarkdale Gobi, Trace Quest, and Batcombe Lord
styles. While Pinto was shot on location in London, a city she states she
“fell in love with,” and is wearing Desert Boot, Clarkdale Arlo, Pure
Viola, Sense Lula, Tri Spark, and Trace Pine shoes.
Tara McRae, chief marketing officer at Clarks, explained in a statement:
“Authenticity, style and comfort have always been core attributes of the
Clarks brand and we wanted to bring this to the forefront of our marketing
for AW19 with key ambassadors of the brand. Alex and Freida
were organic choices to serve as the faces of our campaign, given their
existing affinity and history with the brand dating back to their
childhoods.”
On recalling his first pair of Clark Desert Boots, Skarsgård said: “The
Gallagher brothers of Oasis wore them, so naturally I had to get a pair. I
remember thinking they looked too clean when I got them, so I asked my dad
to run over them with his car. He went back and forth a bunch of times, so
they’d look aged and worn.”
The collaboration with Pinto will also see Clarks supporting charity
Girl Rising, which empowers young women and highlights the importance of
education for which Pinto is an ambassador for. The British footwear brand
will be supporting the charity across its various channels and locations
around the world for International Day of the Girl on October 11.
The campaign rolls out globally across various media platforms,
featuring styles available on Clarks global e-commerce sites and in
multi-brand retailers. Skarsgård and Pinto will continue their partnership
and will return for the spring/summer 2020 Clarks campaign.
Images: courtesy of Clarks – Alexander Skarsgård by Mikael Jansson and
Freida Pinto by Cory Tran
