Fashion

CHIC Shanghai, September 25th to 27th, 2019


  • More than 690 exhibitors and brands from 10 nations at the CHIC
    autumn event
  • China’s economy continues to grow despite trade dispute with the
    US
  • Sustainable Zone: established event at CHIC in September with a
    special appearance
  • CHIC Special Service: Match making with Chinese e-commerce
    platforms, trading houses and buyers

CHIC China International Fashion Fair’s fall event, from 25 to 27 September
2019, will feature 698 exhibitors and brands from 10 countries and regions on
more than 62,000 square meters of exhibition space at the National
Exhibition & Convention Center in Shanghai.

Despite the trade dispute with the US, China continues to grow. The
strengthening of the domestic market is helping to boost retail sales this year
by 3.5% to reach approximately $ 5.3 trillion. With a strong domestic market
and rising exports, except to the US, retail sales in China will surpass those
of the US in 2021. Currently, China accounts for 21.1% of global retail sales,
the US for 21.9%. With an expected increase in 2019 of 27.3% of e-

commerce revenues and a market share of 54.7%, China remains the world’s
largest e-commerce market. The Consumer Trend Index scored 115 points in
the second quarter of 2019, the three components of the Nielsen
Investigation Index: personal finances, the willingness to spend money, and
job prospects have stabilized. This positive trend is also reflected at CHIC.
CHIC Shanghai, September 25th to 27th, 2019

CHIC segments

For many trade visitors, CHIC is the only way to obtain a competent market
overview. Today also an increasing number of direct orders are being placed.
All of CHIC’s exhibition areas are fully booked: the four shows-in-show CHIC
YOUNG BLOOD, CHIC-KIDZ, CHIC-TAILORING and the Korean Preview in
China, as well as the nine trade fair segments including Urban View
(menswear), New Look (womenswear), Heritage (leather and fur), Impulses
Showroom (design), Fashion Journey (international), Secret Stars
(accessories) and CHIC Bags & Shoes.

China sees it as a task to strengthen ecological awareness in all areas. For
instance, the Sustainable Zone, which always takes place at the autumn
fair, once again has a special appearance. It shows the latest sustainable
market developments in fashion and lifestyle, environmentally conscious
innovations and ecological supply chain solutions this time at two locations:
in the Entrance Hall South of the exhibition center and in the entrance area of
the CHIC fashion forum. Meetings and shows on recycling, climate
leadership, sustainable production and green innovation will take place here.
In China, more than $ 370 billion has been invested in 16 different

sustainability programs over the past twenty years, notably solar energy, low-
carbon transportation, and circular economy approaches.

At Fashion Journey, the area for international brands, country pavilions from
Korea present themselves with 38 brands as part of the Preview in China,
from Italy 18 brands, with focus on shoes, including EDDICUOMO, Le Ble,

DELbyDAY will show at CHIC. Another pavilion comes from Hong Kong with
10 leather and fur brands.

Further individual labels are presented in the individual segments of CHIC,
such as Joseph Ribkoff from Canada or Blue Wellford / ZNR from Belgium in
the area of New Look, the Polish label Mr. Gugu & Miss Go and the high-end
brand SIIJII from Hong Kong – known for its modern, design-oriented concept
for the mix of travel and sports elements “cool city meets light sport” at the
CHIC YOUNG BLOOD segment, Mimozah Kids from Canada and Kids on
the Moon from Poland at CHIC KIDZ. Solosali from Italy presents tailor-made
collections at CHIC TAILORING, on the Chinese market since 2011 and has
become one of the most popular bespoke labels in China.

At the platform for designers IMPULSES, well-known Chinese designers
such as Feng Sansan, one of the winners of the title “China’s Top Ten
Fashion Designer”; Mao Nen and Wei Jianfei, both winners of the CHIC
Market Potential Award can be found.

The topics supply chain solutions, smart retail, laser technology and data
usage are bundled in FUTURE LINK.
CHIC Shanghai, September 25th to 27th, 2019

Focused visitor management

Since the existence of CHIC with its 26 years of experience, the organizer
has increasingly invested in its data base, which includes all the innovations
in the market. In addition, CHIC conducts an intensive visitor marketing
campaign in which the fair is promoted via all of the 200,000 personalized
contacts of the CHIC database in advance of the event: big data promotion,
SMS dispatches, telephone calls, WeChat promotion, newsletter distribution
individually for each segment of CHIC.

For international exhibitors, a number of VIP match making activities will be
organized during the fair, with the opportunity to network with important
contacts of Chinese retailers at CHIC. Representatives of all distribution
channels for distribution in the Chinese market are among the visitors of the
fair, such as Tmall, JD.com, vip.com, Yoho for online trading; MRS Studios,

CHIC JOC, Yigoo for the C-Shops (a very successful B / C online shop
model in China, most Taobao shops are C-Shops); lifestyle shops like
Mumuso, Yi or Westlink as well as Lane Crawford, Joy City, 3.3. etc.
CHIC Shanghai, September 25th to 27th, 2019

CHIC Talk

CHIC TALK is a big name in China’s trade show industry: WGSN’s “A / W
20/21 Women’s Wear Forecast & Buyers” Trend Preview, Dalian Hi-Think
Computer Co.’s Omni Channel Digital Innovation Forum, features “Digital
Drainage, Reshaping Retail “, CHIC informs with the” E-Commerce
Purchasing Demand Release “. Many more lectures on current trends in the
Chinese fashion market are in the program.

CHIC is owned by Beijing Fashion Expo Co. Ltd. and China World

Exhibitions, supported by the China National Garment Association, the Sub-
Council of the Textile Industry (CCPIT) and the China World Trade Center.

CHIC Shanghai, September 25th to 27th, 2019
CHIC Shanghai, March 11th to 13th, 2020



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