Chelsea have confirmed mobile phone network Three will be the club’s shirt sponsor for the next three seasons.
The Blues have signed a deal that will see Three replace Yokohama Tyres – who have sponsored the Blues for the past five seasons.
The deal with Three is likely to eclipse Chelsea’s previous £200million agreement with the Japanese brand, who will continue as the club’s official tyre partner.
Three’s logo will be included on all Chelsea shirts the beginning of the 2020/21 campaign, including the first team, academy and women’s sides.
Chelsea’s chief executive Guy Laurence told the club’s official website: “Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners.
(Image: Chelsea FC via Getty Images)
” It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age.
“With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.”
Established in 2003, Three has grown from being the UK’s first 3G-only network to industry leaders in their provision of 5G services.
Stamford Bridge is set to be upgraded to 5G within the first year of the partnership.
The brand’s chief executive Dave Dyson said: “Chelsea FC is a great match for Three – we share the same values and are both playing to win. This partnership is a great way to kick off 2020, when we are building the UK’s fastest 5G network and Chelsea are building the best team.
“Three UK has enough 5G spectrum to put us in the top 10 holdings in the world and give our customers the very best 5G service, and we want to be with the team that can drive that winning message over the next few years.”
