Check her out! Alexa Chung looks effortlessly summery in pale pink gingham at New York fashion launch
Alexa Chung is always bang on trend.
And Wednesday was no different as she supported her friend, DJ Harley Viera Newton, at the launch party for her HVN collection of dresses co-hosted by Matchesfashion.com.
The 32-year-old looked effortlessly summery in pale pink gingham – the print of the season – as she toasted Harley’s success over cocktails, macarons and mini ice-creams at Laduree in New York’s SoHo.
Print of the season: Alexa Chung looked effortlessly summery in a pale pink gingham dress at a fashion launch in New York City on Wednesday afternoon
Fashionable friends: Alexa was supporting her friend, DJ Harley Viera Newton, at the launch party for her HVN collection of dresses co-hosted Matchesfashion.com
Alexa accessorized her dress with multi-strap white Mary Janes and deep red lipstick.
Also in attendance were supermodels Ruby Aldridge and Martha Hunt, as well as model-designer Annabelle Dexter-Jones and Duran Duran bassist Roger Taylor’s daughter Atlanta de Cadenet Taylor.
Completing the fashionable crowd were DJ Leigh Lezark and designer Timo Weiland.
All of the guests were dressed in HVN dresses, which were inspired by Harley’s own closet.
‘My goal was to make easy and incredibly wearable dresses that were inspired by my collection of vintage silhouettes and playful prints, but I wanted to give them a modern flair,’ the model-DJ said.
Supermodel style: Martha Hunt dressed down her HVN dress with chunky black boots (left) while Ruby Aldridge wore red Mary-Janes (right)
‘I wanted to design the perfect dress you throw on when you have five minutes to get ready. These dresses are the ones I’ve always envisioned. They are your go-to pieces that make your life that much easier. Throw them on, kick on your heels, grab your bag….and go.’
This is not the first time that the NYU grad has collaborated with a fashion brand. In addition to modeling for brands such as Hermes, Uniqlo, DKNY, Michael Kors and Gucci, she has collaborated on designs with Diane von Furstenberg and accessories designer Judith Leiber.
Harley, who was born in the UK and raised in Los Angeles, is one of New York’s most in-demand DJs and is represented by Jay-Z’s Roc Nation.
Pretty: Harley (center) with fellow DJ Leigh Lezark (left) and model-designer Annabelle Dexter-Jones (right)
Dressed to impress: A group of models posed together in the new collection at the launch event