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It can be hard to cut through the noise of the beauty industry.
In between the newest ‘It’ ingredients to the latest product launches, navigating the needs from the wants is no small feat.
But when brands or their latest hyperbolic launches receive endorsements from a trusted organisation, the search becomes markedly more straightforward.
One such trusted organisation is CEW, which is a not-for-profit professional organisation with more than 1,000 members in the United Kingdom. Its annual Beauty Awards, which have been referred to as the “Oscars of Beauty”, are regarded as one of the most lauded in the industry and are voted on by over 1,000 CEW members, both industry insiders and experts alike.
How does it work?
There are three sections to the CEW Beauty Awards: mass market, prestige and mass market + prestige, and within them there are several categories – from best brand to best targeted skincare. Brands enter themselves for the awards (just one product per brand is allowed per category) and winners are chosen by the members of CEW via an anonymous online ballot.
The only exception to this is The Responsible Beauty Award, which is chosen by a panel of judges. This award, which was introduced last year, was this year won by Beauty Kubes, a plastic-free, zero-waste, and vegan solid shampoo brand.
From Charlotte Tilbury to Elemis, Molton Brown to The Ordinary, these are the winners of the CEW Beauty Awards 2020.
Mass Category Winners
Best New Body Product – The Handmade Soap Company: Lemongrass & Cedarwood Body Oil, £22.95. Shop it here
Best New Hair Product – Batiste: Dry Shampoo & Volume, £2.99. Shop it here
Best New Skin Prep — The INKEY List: Salicylic Acid Cleanser, £10.99. Shop it here
Best New Skintellectual — Balance Me: Tri-Molecular Hyaluronic Serum, £22.50. Shop it here
Best New Targeted Skincare — Balance Me: Beauty Sleep Hyaluronic Mist, £18. Shop it here
Best New Mask — The Ordinary: Salicylic Acid 2% Masque, £9.90. Shop it here
Best New Face Makeup — delilah: Pure Light Illuminating Powder, £27. Shop it here
Best New Eye Makeup — Max Factor: False Lash Effect Mascara, £11.99. Shop it here
Best New Lip Makeup — Dr. PAWPAW: Tinted Balm, £4.49. Shop it here
Best Beauty Icon — Tweezerman: Classic Slant Tweezer, £21.95. Shop them here
Best New Brand – The INKEY List, from £4.99. Shop it here
Prestige Category Winners
CEW Awards 2020 – Prestige Category Winners
1/12 Best New Body Product
NUXE: Rêve de Miel Body Oil Balm, £22.50
Nuxe
2/12 Best New Hair Product
Living Proof: Color Care Whipped Glaze, £12
Living Proof
3/12 Best New Skin Prep
ELEMIS: Pro-Collagen Insta-Smooth Primer, £58
Elemis
4/12 Best New Skintellectual
Tan-Luxe: Super Glow, £35
Tan-Luxe
5/12 Best New Targeted Skincare
ELEMIS: Pro-Collagen Rose Facial Oil, £67
Elemis
6/12 Best New Mask
ELEMIS: ULTRA SMART Pro-Collagen Aqua Infusion Mask, £120
Elemis
7/12 Best New Face Makeup
Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation, £32
Laura Mercier
8/12 Best New Eye Makeup
Charlotte Tilbury: Pillow Talk Luxury Palette, £40
Charlotte Tilbury
9/12 Best New Lip Makeup
NARS: Lipstick Renovation, £22
NARS
10/12 Best New Fragrance
Molton Brown: Flora Luminare Eau de Parfum, £110
Molton Brown
11/12 Best Beauty Icon
ELEMIS: Pro-Collagen Marine Cream, £87
Elemis
12/12 Best New Brand
PRAI Beauty, from £10
Prai Beauty
1/12 Best New Body Product
NUXE: Rêve de Miel Body Oil Balm, £22.50
Nuxe
2/12 Best New Hair Product
Living Proof: Color Care Whipped Glaze, £12
Living Proof
3/12 Best New Skin Prep
ELEMIS: Pro-Collagen Insta-Smooth Primer, £58
Elemis
4/12 Best New Skintellectual
Tan-Luxe: Super Glow, £35
Tan-Luxe
5/12 Best New Targeted Skincare
ELEMIS: Pro-Collagen Rose Facial Oil, £67
Elemis
6/12 Best New Mask
ELEMIS: ULTRA SMART Pro-Collagen Aqua Infusion Mask, £120
Elemis
7/12 Best New Face Makeup
Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation, £32
Laura Mercier
8/12 Best New Eye Makeup
Charlotte Tilbury: Pillow Talk Luxury Palette, £40
Charlotte Tilbury
9/12 Best New Lip Makeup
NARS: Lipstick Renovation, £22
NARS
10/12 Best New Fragrance
Molton Brown: Flora Luminare Eau de Parfum, £110
Molton Brown
11/12 Best Beauty Icon
ELEMIS: Pro-Collagen Marine Cream, £87
Elemis
12/12 Best New Brand
PRAI Beauty, from £10
Prai Beauty
Best New Body Product — NUXE: Rêve de Miel Body Oil Balm, £22.50. Shop it here
Best New Hair Product — Living Proof: Color Care Whipped Glaze, £12. Shop it here
Best New Skin Prep — ELEMIS: Pro-Collagen Insta-Smooth Primer, £58. Shop it here
Best New Skintellectual — Tan-Luxe: Super Glow, £35. Shop it here
Best New Targeted Skincare — ELEMIS: Pro-Collagen Rose Facial Oil, £67. Shop it here
Best New Mask — ELEMIS: ULTRA SMART Pro-Collagen Aqua Infusion Mask, £120. Shop it here
Best New Face Makeup — Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation, £32. Shop it here
Best New Eye Makeup — Charlotte Tilbury: Pillow Talk Luxury Palette, £40. Shop it here
Best New Lip Makeup — NARS: Lipstick Renovation, £22. Shop it here
Best New Fragrance — Molton Brown: Flora Luminare Eau de Parfum, £110. Shop it here
Best Beauty Icon — ELEMIS: Pro-Collagen Marine Cream, £87. Shop it here
Best New Brand – PRAI Beauty, from £10. Shop it here
Mass & Prestige Category Winners
CEW Awards 2020 – Mass + Prestige Category Winners
1/9 Best New Grooming Product
Molton Brown: Geranium Nefertum Bath & Shower Gel, £22
Molton Brown
2/9 Best New Sun Care or Self Tan
Tan-Luxe: Super Glow, £35
Tan-Luxe
3/9 Best New Hand or Foot Product
Burt’s Bees: Moisturising Hand Cream with Shea Butter, £6.99
Burt’s Bees
4/9 Best New Beauty Tool or Accessory
Tangle Teezer: Fine & Fragile Detangling Hairbrush, £12
Tangle Teezer
5/9 Best New Wellbeing Product
This Works: Love Sleep Pillow Spray, £30
This Works
6/9 Best New Vegan Beauty Product
ELEMIS: Superfood Cica Foaming Cleanser, £25
Elemis
7/9 Best New Beauty Supplement
The Organic Pharmacy: 10 Day Detox Kit, £99.95
The Organic Pharmacy
8/9 Best British Brand
Charlotte Tilbury Beauty, from £5
Charlotte Tilbury
9/9 Responsible Beauty Award
Beauty Kubes: Shampoo for Normal to Dry Hair, £9.50
Beauty Kubes
1/9 Best New Grooming Product
Molton Brown: Geranium Nefertum Bath & Shower Gel, £22
Molton Brown
2/9 Best New Sun Care or Self Tan
Tan-Luxe: Super Glow, £35
Tan-Luxe
3/9 Best New Hand or Foot Product
Burt’s Bees: Moisturising Hand Cream with Shea Butter, £6.99
Burt’s Bees
4/9 Best New Beauty Tool or Accessory
Tangle Teezer: Fine & Fragile Detangling Hairbrush, £12
Tangle Teezer
5/9 Best New Wellbeing Product
This Works: Love Sleep Pillow Spray, £30
This Works
6/9 Best New Vegan Beauty Product
ELEMIS: Superfood Cica Foaming Cleanser, £25
Elemis
7/9 Best New Beauty Supplement
The Organic Pharmacy: 10 Day Detox Kit, £99.95
The Organic Pharmacy
8/9 Best British Brand
Charlotte Tilbury Beauty, from £5
Charlotte Tilbury
9/9 Responsible Beauty Award
Beauty Kubes: Shampoo for Normal to Dry Hair, £9.50
Beauty Kubes
Best New Grooming Product – Molton Brown: Geranium Nefertum Bath & Shower Gel, £22. Shop it here
Best New Sun Care or Self Tan — Tan-Luxe: Super Glow, £35. Shop it here
Best New Hand or Foot Product — Burt’s Bees: Moisturising Hand Cream with Shea Butter, £6.99. Shop it here
Best New Beauty Tool or Accessory — Tangle Teezer: Fine & Fragile Detangling Hairbrush, £12. Shop it here
Best New Wellbeing Product — This Works: Love Sleep Pillow Spray, £30. Shop it here
Best New Vegan Beauty Product — ELEMIS: Superfood Cica Foaming Cleanser, £25. Shop it here
Best New Beauty Supplement — The Organic Pharmacy: 10 Day Detox Kit, £99.95. Shop it here
Best British Brand – Charlotte Tilbury Beauty, from £5. Shop it here
Responsible Beauty Award – Beauty Kubes: Shampoo for Normal to Dry Hair, £9.50. Shop them here