- Robyn Turk
Century 21 has announced a new New York City location, though this
one is not temporary. The off-price luxury fashion retailer will open
a limited engagement holiday pop-up store in Herald Square.
Located at 50 West 34th Street, the Century 21 pop-up will be just
across the street from the Macy’s Herald Square flagship store.
The Century 21 pop-up will feature an all-red facade to boast the
New York-based retailer’s signature color. The entire first floor will
mimic this color scheme, from the walls to the flooring, and even the
The retailer strategically planned the decor of the pop-up to fit
an Instagram-worthy image, aiming to entice shoppers in for a good,
holiday-themed social media shot. Century 21 collaborated with
Herlanderart and claudia isabel studio to create an in-store
Instagrammable installation of luxe gold displays with matching
“Century 21 is ready to kick off the holiday season with the
opening of the Herald Square Holiday Pop-Up,” Century 21’s chief
marketing officer Michael Kustermann said in a statement. “We are so
excited to bring our brand to the heart of New York City with this
opening. We can’t wait to paint the town red and bring the gift of
fabulous fashion – at prices that feel like a miracle – to our
customers from our hometown and tourists from around the world.”
The holiday pop-up will be open from November 1, 2019 through
January 11, 2020.